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Sundaresan Ram · Study

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Sundaresan Ram

8 works· latest 1996· 2 institutionscluster: provisional

h-index8

i108

Citations2,516

Works here8

87

89

91

96

Most cited in this library

Consumer Resistance to Innovations: The Marketing Problem and its solutions1989 · 1,534 citations
A Model of Innovation Resistance1987 · 489 citations
Successful Innovation Using Strategies to Reduce Consumer Resistance An Empirical Test1989 · 227 citations
“Forced” Adoption of Innovations in Organizations: Consequences and Implications1991 · 113 citations
Bringing Innovation to Market: How to Break Corporate and Customer Barriers1989 · 73 citations

Works

8 shown

Validation of Expert Systems for Innovation Management: Issues, Methodology, and Empirical Assessment

Journal of Product Innovation Management·1996·1 author

17citations

“Forced” Adoption of Innovations in Organizations: Consequences and Implications

Journal of Product Innovation Management·1991·2 authors

113citations

Expert Systems: An Emerging Technology for Selecting New Product Winners

Journal of Product Innovation Management·1989·1 author

22citations

Bringing Innovation to Market: How to Break Corporate and Customer Barriers

Journal of Marketing·1989·3 authors

73citations

Successful Innovation Using Strategies to Reduce Consumer Resistance An Empirical Test

Journal of Product Innovation Management·1989·1 author

227citations

Consumer Resistance to Innovations: The Marketing Problem and its solutions

Journal of Consumer Marketing·1989·2 authors

1,534citations

The Link Between Involvement, Use Innovativeness and Product Usage

ACR North American Advances·1989·2 authors

41citations

A Model of Innovation Resistance

ACR North American Advances·1987·1 author

489citations