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Swati Sisodia · Study
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Swati Sisodia
3 works
· latest 2024
· 2 institutions
cluster: provisional
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Most cited in this library
Building brand identity in b2b markets: Co-creation of content with suppliers via storytelling
2024 · 8 citations
Reverse Mentoring the Editing Edge in Management 4.0
2019 · 3 citations
Rethinking Marketing Mix Strategies for the Bottom of the Pyramid
2023 · 0 citations
Works
3 shown
Building brand identity in b2b markets: Co-creation of content with suppliers via storytelling
Journal of Marketing Communications
·
2024
·
2 authors
8
citations
Rethinking Marketing Mix Strategies for the Bottom of the Pyramid
Advances in marketing, customer relationship management, and e-services book series
·
2023
·
2 authors
·
chapter
0
citations
Reverse Mentoring the Editing Edge in Management 4.0
Advances in business strategy and competitive advantage book series
·
2019
·
2 authors
·
chapter
3
citations