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Steven Ward · Study

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Steven Ward

6 works· latest 2008· 1 institutionscluster: provisional

h-index6

i106

Citations441

Works here6

05

07

08

Most cited in this library

An application of the ECSI model as a predictor of satisfaction and loyalty for backpacker hostels2007 · 201 citations
Global branding, country of origin and expertise2007 · 131 citations
The validation of a use innovativeness scale2005 · 56 citations
Is the marketing concept always necessary?2008 · 27 citations
Shelter in the storm: marketing strategy as moderated by the hostile environment2005 · 16 citations

Works

6 shown

Looking at Behavioral Innovativeness

Journal of Organizational and End User Computing·2008·2 authors

10citations

Is the marketing concept always necessary?

European Journal of Marketing·2008·2 authors

27citations

An application of the ECSI model as a predictor of satisfaction and loyalty for backpacker hostels

Marketing Intelligence & Planning·2007·3 authors

201citations

Global branding, country of origin and expertise

International Marketing Review·2007·2 authors

131citations

The validation of a use innovativeness scale

European Journal of Innovation Management·2005·3 authors

56citations

Shelter in the storm: marketing strategy as moderated by the hostile environment

Marketing Intelligence & Planning·2005·2 authors

16citations