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Roman Pavlyuchenko · Study

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Roman Pavlyuchenko

2 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0002-0026-7958

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i102

Citations34

Works here2

24

Most cited in this library

The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics2024 · 22 citations
How the Materials of Objects Shape Consumption: An Affordance Theory Perspective2024 · 12 citations

Works

2 shown

How the Materials of Objects Shape Consumption: An Affordance Theory Perspective

Journal of Consumer Research·2024·2 authors·Open access

12citations

The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics

Journal of Marketing·2024·3 authors·Open access

22citations