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Hamid Abbassi · Study
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Hamid Abbassi
1 works
· latest 2023
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cluster: provisional
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A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
2023 · 8 citations
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A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Journal of Consumer Marketing
·
2023
·
5 authors
8
citations