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Nguyen Ho Xuan Tra · Study

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Nguyen Ho Xuan Tra

1 works· latest 2024· 1 institutionscluster: provisional

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Factors affecting customer engagement and brand loyalty in Vietnam FMCG: the moderation of artificial intelligence2024 · 8 citations

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Factors affecting customer engagement and brand loyalty in Vietnam FMCG: the moderation of artificial intelligence

Cogent Business & Management·2024·6 authors·Open access

8citations