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Laçin Serra Ateş · Study
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Laçin Serra Ateş
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· latest 2024
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The Impact of Cultural Differences on Consumer Behavior in Individualist and Collectivist Societies: A Study of Advertising Effectiveness and Brand Loyalty in Germany and Turkey
2024 · 5 citations
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The Impact of Cultural Differences on Consumer Behavior in Individualist and Collectivist Societies: A Study of Advertising Effectiveness and Brand Loyalty in Germany and Turkey
Springer proceedings in business and economics
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2024
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1 author
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5
citations