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Chenyu Zhang · Study

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Chenyu Zhang

1 works· latest 2024· 1 institutionscluster: provisionalORCID 0009-0001-5856-4138

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How perceived brand localness affects purchase intentions: Examining the role of brand authenticity2024 · 9 citations

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How perceived brand localness affects purchase intentions: Examining the role of brand authenticity

Journal of Global Scholars of Marketing Science·2024·2 authors

9citations