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Katharina Dölp · Study

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Katharina Dölp

1 works· latest 2025cluster: provisional

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Non-Fungible Tokens (NFTs) as digital brand extensions: Evidence on financial performance and parent-brand spillovers2025 · 14 citations

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Non-Fungible Tokens (NFTs) as digital brand extensions: Evidence on financial performance and parent-brand spillovers

International Journal of Research in Marketing·2025·2 authors·Open access

14citations