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Esra Genç · Study

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Esra Genç

1 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0001-5999-8053

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i101

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25

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Unveiling the role of brand engagement in brand extension for masstige brands: functionality matters as much as fit2025 · 15 citations

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Unveiling the role of brand engagement in brand extension for masstige brands: functionality matters as much as fit

Journal of Product & Brand Management·2025·4 authors

15citations