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Petra Platz · Study

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Petra Platz

4 works· latest 2026· 1 institutionscluster: provisionalORCID 0000-0001-5976-9939

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i100

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14

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26

Most cited in this library

The Role of Winery Tours and Tasting Experiences in the Success of Wine Marketing Strategies: An Empirical Study of Family-Owned Wineries in the Lake Neusiedl Region2026 · 1 citations
Experiential Marketing in Wine Tourism: The Role of Winery Tours and Tastings in Building Customer Engagement. A Netnographic Analysis of Family-Owned Wineries in the Lake Neusiedl Region.2025 · 1 citations
Interrelaciones de los atributos del producto y las preferencias intransitivas2014 · 1 citations
A fogyasztói preferenciaváltozások lehetséges okai2014 · 0 citations

Works

4 shown

The Role of Winery Tours and Tasting Experiences in the Success of Wine Marketing Strategies: An Empirical Study of Family-Owned Wineries in the Lake Neusiedl Region

DETUROPE - The Central European Journal of Tourism and Regional Development·2026·1 author·Open access

1citations

Experiential Marketing in Wine Tourism: The Role of Winery Tours and Tastings in Building Customer Engagement. A Netnographic Analysis of Family-Owned Wineries in the Lake Neusiedl Region.

Marketing & Menedzsment·2025·1 author·Open access

1citations

Interrelaciones de los atributos del producto y las preferencias intransitivas

Investigaciones Europeas de Dirección y Economía de la Empresa·2014·3 authors·Open access

1citations

A fogyasztói preferenciaváltozások lehetséges okai

·2014·5 authors

0citations