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Sofia Tunas Puentes · Study
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Sofia Tunas Puentes
1 works
· latest 2025
· 1 institutions
cluster: provisional
ORCID 0009-0009-4761-3908
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Advertising Together for Our K-Pop Idol: The Roles of Trust, Loyalty, and Perceived Value in K-Pop Crowdfunding for Outdoor Advertising
2025 · 6 citations
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Advertising Together for Our K-Pop Idol: The Roles of Trust, Loyalty, and Perceived Value in K-Pop Crowdfunding for Outdoor Advertising
Journal of theoretical and applied electronic commerce research
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2025
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4 authors
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Open access
6
citations