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Zhongqing Zhu · Study
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Zhongqing Zhu
1 works
· latest 2025
· 1 institutions
cluster: provisional
ORCID 0009-0009-4878-4100
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Competence or warmth: What makes green advertising benefit appeals more effective?
2025 · 5 citations
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Competence or warmth: What makes green advertising benefit appeals more effective?
Asia Pacific Journal of Marketing and Logistics
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2025
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2 authors
5
citations