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Siti Hajar Mohamad · Study
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Siti Hajar Mohamad
2 works
· latest 2025
· 1 institutions
cluster: provisional
ORCID 0009-0000-2907-2970
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Most cited in this library
Examining the impact of parasocial interaction and social presence on impulsive purchase in live streaming commerce context
2025 · 27 citations
Customer Relationship Management Practices: The Impact on Organizational Performance in SMEs of Food Manufacturing Industry
2014 · 27 citations
Works
2 shown
Examining the impact of parasocial interaction and social presence on impulsive purchase in live streaming commerce context
Frontiers in Communication
·
2025
·
2 authors
·
Open access
27
citations
Customer Relationship Management Practices: The Impact on Organizational Performance in SMEs of Food Manufacturing Industry
European Journal of Business and Management
·
2014
·
4 authors
27
citations