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Oluwatolani Vivian Akinrinoye · Study

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Oluwatolani Vivian Akinrinoye

5 works· latest 2025· 1 institutionscluster: provisional

h-index5

i103

Citations83

Works here5

21

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24

25

Most cited in this library

Marketing Intelligence as a Catalyst for Business Resilience and Consumer Behavior Shifts During and After Global Crises2021 · 33 citations
Inclusive Go-To-Market Strategy Design for Promoting Sustainable Consumer Access and Participation Across Socioeconomic Demographics2021 · 24 citations
A Predictive and Segmentation-Based Marketing Analytics Framework for Optimizing Customer Acquisition, Engagement, and Retention Strategies2025 · 12 citations
Augmented Reality Shopping Experiences: A Review of Retail Immersion Technologies and Outcomes2024 · 7 citations
Strategic Alignment of Product Messaging and Asset Management Goals: A Conceptual Integration Model2023 · 7 citations

Works

5 shown

A Predictive and Segmentation-Based Marketing Analytics Framework for Optimizing Customer Acquisition, Engagement, and Retention Strategies

Engineering and Technology Journal·2025·4 authors·Open access

12citations

Augmented Reality Shopping Experiences: A Review of Retail Immersion Technologies and Outcomes

International Journal of Management and Organizational Research·2024·6 authors·Open access

7citations

Strategic Alignment of Product Messaging and Asset Management Goals: A Conceptual Integration Model

International Journal of Management and Organizational Research·2023·6 authors·Open access

7citations

Marketing Intelligence as a Catalyst for Business Resilience and Consumer Behavior Shifts During and After Global Crises

Journal of Frontiers in Multidisciplinary Research·2021·4 authors·Open access

33citations

Inclusive Go-To-Market Strategy Design for Promoting Sustainable Consumer Access and Participation Across Socioeconomic Demographics

International Journal of Multidisciplinary Futuristic Development·2021·3 authors·Open access

24citations