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Babita Kumari · Study
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Babita Kumari
1 works
· latest 2026
· 1 institutions
cluster: provisional
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Revisiting Masstige Marketing: A Structured Literature Review and Future Research Agenda Using SPAR ‐4‐ SLR and S‐O‐R Model
2026 · 10 citations
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Revisiting Masstige Marketing: A Structured Literature Review and Future Research Agenda Using SPAR ‐4‐ SLR and S‐O‐R Model
International Journal of Consumer Studies
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2026
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3 authors
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Open access
10
citations