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Wenxue Li · Study

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Wenxue Li

1 works· latest 2026· 1 institutionscluster: provisionalORCID 0009-0006-6500-8398

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The effect of green advertising appeals and consumer identity on purchase intention: The moderating role of corporate social responsibility perception2026 · 5 citations

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The effect of green advertising appeals and consumer identity on purchase intention: The moderating role of corporate social responsibility perception

Journal of Retailing and Consumer Services·2026·4 authors

5citations