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Hwa Ryung Lee · Study

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Hwa Ryung Lee

1 works· latest 2026cluster: provisionalORCID 0009-0007-3785-8149

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Promoting hybrid drinking in hospitality: How message framing and communication modality shape beverage choices2026 · 0 citations

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Promoting hybrid drinking in hospitality: How message framing and communication modality shape beverage choices

International Journal of Hospitality Management·2026·4 authors

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