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Joshua CHANG · Study

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Joshua CHANG

1 works· latest 2025· 1 institutionscluster: provisionalORCID 0009-0009-7491-6904

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The mediating role of brand image in the relationship between storytelling marketing and purchase intention: case study of PX mart2025 · 13 citations

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The mediating role of brand image in the relationship between storytelling marketing and purchase intention: case study of PX mart

Future Business Journal·2025·1 author·Open access

13citations