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Rohan Mukherjee · Study

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Rohan Mukherjee

1 works· latest 2026· 1 institutionscluster: provisional

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Constrained Choices: Exploring Retail and Brand Selection Among Base of the Pyramid Consumers2026 · 0 citations

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Constrained Choices: Exploring Retail and Brand Selection Among Base of the Pyramid Consumers

Journal of Global Marketing·2026·2 authors

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