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A. Parasuraman · Study
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Author
A. Parasuraman
2 works
· latest 1990
cluster: provisional
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Citations
230
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2
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90
Most cited in this library
Marketing/R&D Interaction in New Product Development: Implications for New Product Success Rates
1990 · 162 citations
The Effect of Product Design Activities on Commercial Success Levels of New Industrial Products
1989 · 68 citations
Works
2 shown
Marketing/R&D Interaction in New Product Development: Implications for New Product Success Rates
Journal of Product Innovation Management
·
1990
·
4 authors
162
citations
The Effect of Product Design Activities on Commercial Success Levels of New Industrial Products
Journal of Product Innovation Management
·
1989
·
4 authors
68
citations