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The Effect of Banner Advertisements on Judgment and Choice · Study

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ArticleThe Effect of Banner Advertisements on Judgment and Choice

Andrew A. Mitchell2002

Article2002

The Effect of Banner Advertisements on Judgment and Choice

Andrew A. Mitchell · Ana Valenzuela

2 citations·0/0 files stored·ACR North American Advances

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Decision-Making and Behavioral Economics Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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2007Disclosures Exposed: Banner Ad Disclosure Adherence to FTC Guidance in the Top 100 U.S. Web Sites

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Year2002

Typearticle

Published2002-01-01

VenueACR North American Advances

ISSN-L0098-9258

Languageen

Citations2

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ShelfDecision-Making and Behavioral Economics

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openalex_workW1003915480

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