Competition, Circulation and Advertising

Stephen R. Lacy

60 citations0/0 files storedNewspaper Research Journal

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Journalism and Media Studies Media, Journalism, and Communication History Media Studies and Communication

Abstract

This article reviews academic literature about the impact of competition on newspaper circulation and advertising. It suggests some principles about competition and the long-run performance of daily circulation newspapers.

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1987The Effects of Intracity Competition on Daily Newspaper Content

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