Corporate Acceptance of M-Technology in the Service Sector: A Case Study

Abstract

This paper will investigate the use of mobile technology (m-technology) in the highly competitive tourism sector from the corporate perspective. M-technology offers travel companies the opportunity to tailor their localized excursions and specialist destination services to travelers, on-location and on-demand. Thus, m-technology provides organizations with the potential to differentiate themselves from their competitors in a crowded market. Taking a case study of a Destination Management Company in the United Arab Emirates, this paper explores the impact of m-technology and the inter-relationships between factors that influence employee engagement and the strategic benefits offered by the m-technology, in a mandatory setting. A novel Corporate Adoption of M-technology (CAM) model is introduced that incorporates core Technology Adoption Model (TAM) constructs, and additional variables reflecting organizational benefits, support and employee privacy issues.

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