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Brand image perceptions across cultures: a study of symbolic and functional associations
16 references·1 citing·46 second hop
Brand image perceptions across cultures: a study of symbolic and functional associations (2009)Brand image perceptions across cultures: …Advances in Consumer Research (2025)Advances in Consumer ResearchMethods and Data Analysis for Cross-Cultural Research (2021)Methods and Data Analysis for…Strategic Brand Management (2007)Strategic Brand ManagementCulture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Culture's Consequences: Compa…Response Styles in Marketing Research: A Cross-National Investigation (2001)Response Styles in Marketing …Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…Consumer Choice between Hedonic and Utilitarian Goods (2000)Consumer Choice between Hedon…Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Assessing Measurement Invaria…Multinational Enterprises and the Global Economy. (1995)Multinational Enterprises and…Liberatory Postmodernism and the Reenchantment of Consumption (1995)Liberatory Postmodernism and …An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…Toward a universal psychological structure of human values. (1987)Toward a universal psychologi…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Culture Theory: Essays on Mind, Self, and Emotion. (1986)Culture Theory: Essays on Min…Cross-Cultural Research Methods (1980)Cross-Cultural Research Metho…The nature of human values (1973)The nature of human valuesExploring the relationship between corporate social responsibility, brand image and brand equity in Iranian banking industry (2018)Exploring the relationship be…Experimental and Quasi-Experimental Designs for Research (1963)A power primer. 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References

  • 2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations21,666 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1973The nature of human values10,141 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,635 cited
  • 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,290 cited
  • 1998Assessing Measurement Invariance in Cross‐National Consumer Research4,759 cited
  • 1995Multinational Enterprises and the Global Economy.3,887 cited
  • 1987Toward a universal psychological structure of human values.3,798 cited
  • 2021Methods and Data Analysis for Cross-Cultural Research2,614 cited
  • 2000Consumer Choice between Hedonic and Utilitarian Goods2,236 cited
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  • 1980Cross-Cultural Research Methods2,067 cited
  • 2007Strategic Brand Management1,706 cited
  • 1995Liberatory Postmodernism and the Reenchantment of Consumption1,633 cited
  • 1986Culture Theory: Essays on Mind, Self, and Emotion.1,621 cited
  • 2001

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Response Styles in Marketing Research: A Cross-National Investigation
1,261 cited

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  • 2018Exploring the relationship between corporate social responsibility, brand image and brand equity in Iranian banking industry37 cited