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Consumer Response to Promotions
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Consumer Response to Promotions (1976)Consumer Response to PromotionsNested multinomial logit analysis of scanner data for a hierarchical choice model (1988)Nested multinomial logit anal…Packaged Goods Marketing — “Pull” Companies Look to Improved “Push” (1987)Packaged Goods Marketing — “P…Why Do Retailers Deal? An Inventory Explanation (1984)Why Do Retailers Deal? An Inv…Organization and Environment: Managing Differentiation and Integration. (1968)Identifying the Deal Prone Segment (1978)Impact of Deals and Deal Retraction on Brand Switching (1978)Introductory Management Science (1989)Merchandise compatibility: an exploratory study of its measurement and effect on department store performance (1992)Pricing, replenishment, and timing of selling in a market with heterogeneous customers (2013)Principles of topological psychology. (1936)Individual Choice Behavior (1962)Specification Tests for the Multinomial Logit Model (1984)
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  • 1984Why Do Retailers Deal? An Inventory Explanation26 cited
  • 1987Packaged Goods Marketing — “Pull” Companies Look to Improved “Push”15 cited
  • 1988Nested multinomial logit analysis of scanner data for a hierarchical choice model13 cited

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