“I Share, Therefore I Am”: Personality Traits, Life Satisfaction, and Facebook Check-Ins

Abstract

This study explored whether agreeableness, extraversion, and openness function to influence self-disclosure behavior, which in turn impacts the intensity of checking in on Facebook. A complete path from extraversion to Facebook check-in through self-disclosure and sharing was found. The indirect effect from sharing to check-in intensity through life satisfaction was particularly salient. The central component of check-in is for users to disclose a specific location selectively that has implications on demonstrating their social lives, lifestyles, and tastes, enabling a selective and optimized self-image. Implications on the hyperpersonal model and warranting principle are discussed.

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