A consumer perspective on moving images: The design and adoption of public audiovisual heritage services in the Netherlands

Abstract

Problem statement and motivationAt the moment of this writing, television celebrates its 60 th anniversary.Although its historical and cultural value is just recently underlined, many countries already established audiovisual heritage archives to preserve television broadcastings for future generations.Thereafter audiovisual archives started to develop services to provide access for consumers and other groups.Although the archives' content entails potential value (Comité des Sages, 2010), many audiovisual archive experimental unlocking initiatives are under-utilized and thus do not come to fruition.It should be noted that the cultural heritage sector in general struggles with the use of their services.Furthermore, the viability of services becomes of greater importance as cultural heritage, and audiovisual heritage in particular, is becoming more and more commercialized.But why do audiovisual heritage services have troubles in developing viable services?What are factors that contribute to the use of these services?And can a service be build that overcomes the problems of prior initiatives?In answering these questions, the results of this research hopefully contribute to the knowledge on providing access audiovisual heritage to consumers, thereby enabling better practices and improving policy. The rise of audiovisual heritage"I watched the moon landing on old black and white set with my Mum, Dad and younger sister Nickie.In 1969, it was the only set in the house, so we were all sat in front of it, my Dad passing round a tin of Quality Street, my Mum holding a glass of sherry ready to celebrate.Across the world, 500 million people did the same.It was an intimate, powerful, shared experience which was to inspire many future scientists and engineers."(Maggie Philbin, BBC radio presenter and former presenter of 'Tomorrow's World') Philbin describes her experience with one of the most iconic television moments in history, the moon landing."That's one small step for [a] man, one giant leap for mankind" was Armstrong's proclamation when setting his left foot on surface on the moon at 2:56 UTC July 21, 1969.This moment frequently adorns at the top of rankings that addresses the most memorable television moments in history.According 25% of the British population the moon landing of Neil Armstrong is the most iconic television moment of all time.This ranks the footage on the second place.The September 11 Terrorist Attacks (9/11) in 2001 holds the first

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