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The rhetoric of typography: The awareness and impact of typeface appropriateness · Study

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ArticleThe rhetoric of typography: The awareness and impact of typeface appropriateness

Eva R. Brumberger2003

Article2003

The rhetoric of typography: The awareness and impact of typeface appropriateness

Eva R. Brumberger

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Graphic Design and Typography Linguistic research and analysis Linguistics and Discourse Analysis

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2005How to Use Five Letterforms to Gauge a Typeface's Personality: A Research-Driven Method 2006Audience Perceptions of Fonts in Projected PowerPoint Text Slides 2012Seeing typeface personality: Emotional responses to form as tone 2008Media Convergence: Grand Theft Audio: Negotiating Copyright as Composers 2004The Rhetoric of Typography: Effects on Reading Time, Reading Comprehension, and Perceptions of Ethos 2010Resisting the Lure of Technology-Driven Design: Pedagogical Approaches to Visual Communication 2019Serif or Sans: Visual Font Analytics on Book Covers and Online Advertisements 2016Toward a Topos of Visual Rhetoric: Teaching Aesthetics Through Color and Typography

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Year2003

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Published2003-05-01

Languageen

Citations55

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ShelfGraphic Design and Typography

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