References

• 1958The psychology of interpersonal relations.13,448 cited
• 1958The Psychology of Interpersonal Relations.11,823 cited
• 1985Measuring Consumer Involvement Profiles2,247 cited
• 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
• 2006Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs1,593 cited
• 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
• 2004CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive972 cited
• 2009The Role of Customer Gratitude in Relationship Marketing912 cited
• 1998An International Review of Sponsorship Research710 cited
• 2005SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX679 cited
• 2001Corporate social responsibility and cause-related marketing: an overview632 cited
• 2001Understanding sponsorship effects561 cited
• 2007Cause-Related Marketing (CRM): The Influence of Donation Proximity and Message-Framing Cues on the Less-Involved Consumer501 cited
• 1997Pro-Social Consumer Influence Strategies: When and How Do They Work?465 cited
• 2001