This field research study uses the responses from a 1991 mail survey to examine managerial motives for issuing stock splits. The sample consists of 251 NYSE and AMEX firms that issued stock splits of at least 25 percent between January 1, 1987 and December 31, 1990. Based on survey data from 136 responding firms, the evidence suggests that the main motive of a split is moving the stock price into a better trading range, followed by improving trading liquidity. The results also show that the mean preferred trading range of stock split firms is from $20 to $35, but differs between firms with small (< 2-for-l) versus large (22-for-l) stock splits.
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