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El poder de la palabra en la publicidad de radio · Study

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ArticleEl poder de la palabra en la publicidad de radio

María Isabel Hernández Toribio2006

Article2006

El poder de la palabra en la publicidad de radio

María Isabel Hernández Toribio

14 citations·0/0 files stored·Dialnet (Universidad de la Rioja)

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Advertising and Communication Studies Linguistics and Discourse Analysis Radio, Podcasts, and Digital Media

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2015The Spark Orientation Effect for Improving Attention and Recall 1970La representación de la ficción en la cuña publicitaria. Personajes, contextos y otros elementos narrativos

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Year2006

Typearticle

Published2006-01-01

VenueDialnet (Universidad de la Rioja)

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Citations14

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ShelfAdvertising and Communication Studies

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openalex_workW11408785

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