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Digitale Revolution – Auswirkungen auf das Marketing · Study

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ChapterDigitale Revolution – Auswirkungen auf das Marketing

Ralf Thomas Kreutzer2013

Chapter2013

Digitale Revolution – Auswirkungen auf das Marketing

Ralf Thomas Kreutzer

9 citations·0/0 files stored·Springer eBooks

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Digital Innovation in Industries Marketing and Advertising Strategies Digital Marketing and Social Media

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2004Managing Customer Relationships: A Strategic Framework 2009Praxisorientiertes Dialog-Marketing 2012Managing Customer Relationships

Cited by

2021Unternehmenskommunikation zwischen Explorations- und Exploitationsanforderungen: Vision-Communication als Mittel zur Überwindung des Ambidextrie-Dilemmas 2018Crossmedialität in der Unternehmenskommunikation – Chancen, Barrieren und Lösungen

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Year2013

Typechapter

Published2013-01-01

VenueSpringer eBooks

Languagede

Citations9

Files0 public / 0

ShelfDigital Innovation in Industries

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doi10.1007/978-3-658-02039-2_3

openalex_workW115034938

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