THE WORK OF ELIHU KATZ: CONCEPTUALIZING MEDIA EFFECTS IN CONTEXT1

Sonia Livingstone

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Media Studies and Communication Media Influence and Politics Media and Communication Studies

Abstract

Over the past four decades, Elihu Katz has made a major contribution to our understanding of the workings of mass communication by analysing mass media institutions, contents, processes and effects in their social and political contexts. Katz has taken an interdisciplinary and original approach, conducting influential research on an interconnected set of issues which have strongly influenced the agenda for media research, such as relations between individuals, groups and media institutions, the selective and active television viewer, the diffusion of innovation, media effects and media imperialism, among others.

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2019Diffusion of Innovations 1 1974Communication of Innovations: A Cross-Cultural Approach.2017Communication And Persuasion 1975The uses of mass communications : current perspectives on gratifications research 1956Personal Influence: The Part Played by People in the Flow of Mass Communications 1945The People's Choice 1973On the Use of the Mass Media for Important Things 1957The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis

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