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This paper investigates the impact of the new urban street design concept of shared space on cyclists. Using the recently redeveloped Exhibition Road site in London as an example, which has recently been redeveloped to a modern design with some elements of shared space, the study consists of two parts. The first one conducts a video observation analysis of the behaviour of cyclists in the area before and after redevelopment and looks at changes in key variables, such as flow and speed, while the second provides an insight into the perception of cyclists, which are modelled by means of a purpose-developed survey. Results seem to indicate, from a behavioural perspective, that the redeveloped road layout attracts more cyclists to the area, and in particular commuters, but also that it reduces the average cycling speed. Specifically, reduced speeds are observed in the predominantly pedestrian zone of the area, possibly demonstrating the influence of the increased presence of pedestrians on cycling behaviour. From the perspective of perceptions, on the other hand, results seem to point to clarity as a potential issue needing to be addressed, as many cyclists express confusion as to the exact area where they can cycle.
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