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An Exploratory Analysis of Essential Elements of Content Marketing
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An Exploratory Analysis of Essential Elements of Content Marketing (2015)An Exploratory Analysis of Essential Elem…Understanding the Impact of Online Communication Strategies on Consumer Purchase Intention for Green Cosmetics (2023)Understanding the Impact of O…TOWARDS A MORE UNIVERSAL UNDERSTANDING OF CONTENT MARKETING: THE CONTRIBUTION OF ACADEMIC RESEARCH (2017)TOWARDS A MORE UNIVERSAL UNDE…Qualitative Data Analysis: An Expanded Sourcebook (1994)Three Approaches to Qualitative Content Analysis (2005)How to plan and perform a qualitative study using content analysis (2016)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The theory of planned behavior (1991)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Evolution of consumer perceptions and intentions in the green cosmetics market: a thematic and trend analysis (2025)Examining the Consumer Behavior and Preferences of Generation Y and Generation Z Toward Green Cosmetics in the Indian Market (2025)
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  • 2023Understanding the Impact of Online Communication Strategies on Consumer Purchase Intention for Green Cosmetics18 cited
  • 2017TOWARDS A MORE UNIVERSAL UNDERSTANDING OF CONTENT MARKETING: THE CONTRIBUTION OF ACADEMIC RESEARCH7 cited

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