Why 100,000,000 Americans Read Comics

Abstract

A MERI CAN literature has reached /% in the present day JL ^or adventure strip a zenith of popularity never before achieved in world history by any form of reading matter. Eighteen million comics magazines are sold on the newsstands every month. Since, according to competent surveys, four or five persons read each magazine, we reach the startling total of 70,000,000 or more monthly readers. Research indicates that nearly half these readers are adults.

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