Understanding Misunderstanding in Intra- and Intercultural Communication. Findings of a Sino-German Experiment

Abstract

As multinational corporations (MNCs) globalize their operations, they are confronted not only with a world-wide and culturally diverse array of stakeholders but also with a growing degree of internal multiculturalism. For years, they have been experiencing “a rapid transition due to increasing cultural diversity” (Ady 1994, p. 30). As a consequence, the number of intercultural interactions between and within MNCs increases and the role of intercultural communication becomes more and more important (Scudder 2004).

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