ChapterPictorial Argumentation in Advertising: Visual Tropes and Figures as a Way of Creating Visual ArgumentationJens E. Kjeldsen2012Pictorial Argumentation in Advertising: Visual Tropes and Figures as a Way of Creating Visual ArgumentationJens E. Kjeldsen2012-01-01chapterArgumentation library101 citationsclosedNo readable copy stored yet — this record is metadata only.Linguistics and Discourse AnalysisRhetoric and Communication StudiesSemiotics and Representation StudiesAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 101 citations exist upstream.References2003Metaphors We Live By1975The Interpretation of Cultures: Selected Essays.2003The Uses of Argument19132. The Interpretation of Dreams1986Relevance: Communication and Cognition1973Thick Description: Towards an Interpretive Theory of Culture1977Image-Music-Text1971The New Rhetoric: A Treatise on ArgumentationCited by2015The argumentative relevance of pictorial and multimodal metaphor in advertising2014The Rhetoric of Thick Representation: How Pictures Render the Importance and Strength of an Argument Salient2017Multimodal argumentation: Beyond the verbal/visual divide2015Multimodal argumentation in news magazine covers: A case study of front covers putting Greece on the spot of the European economic crisis2017Analysing multimodal argumentation within the pragma-dialectical framework2017Argumentation in the Newsroom2014Should Visual Arguments be Propositional in Order to be Arguments?2017Visual rhetorical argumentation