Turning point of transformation: Consumer communities, identity projects and becoming a serious dog hobbyistHenna Syrjälä2015-08-09articleJournal of Business Research28 citationsclosedNo readable copy stored yet — this record is metadata only.Consumer Behavior in Brand Consumption and IdentificationRecreation, Leisure, Wilderness ManagementSports, Gender, and SocietyAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 28 citations exist upstream.References2003Evolving to a New Dominant Logic for Marketing2025Advances in Consumer Research1994Competing paradigms in qualitative research.1990Flow: the psychology of optimal experience1991Flow: The Psychology of Optimal Experience1988Possessions and the Extended Self1997Representation: Cultural representations and signifying practices.1995Handbook of Qualitative Research.Cited by2018Brand tribalism in technology and sport: determinants and outcomes