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This article gives an overview of a conceptual framework for the designing and implementation of an electronic trade platform. The trade platform prototype is the basis of a general conception for the design and implementation of internet-based trade platforms in agribusiness. The main platform focus related to the concept are to convert traditional business relationships and transactions into an electronic system. The conceptual framework provides clarification with regard to the benefit of trade platforms and the individual requirements of different value chains and chain levels.
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