Airport Strategies to Gain Competitive Advantage

Abstract

The number of studies aiming to model air travel choice behaviour has increased over recent years, as discrete choice methods for analysing disaggregate travel behaviour have become more popular and widely applicable. However, despite this increased interest in this area of research, there is still a general lack of appreciation of the complexity of the choice processes undertaken by air travellers. This chapter aims to provide an in-depth look at the choice processes undertaken by air travellers, as well as discussing ways of modelling these processes. Additionally, the chapter discusses a number of issues that need to be addressed in modelling air travel behaviour, most notably the requirements in terms of data.

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