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Contents: Preface. Part I: The Natural Science of Behavior. Why Behavior Analysis Is a Natural Science. The Development of Behavioral Research Methods: Contributions of B.F. Skinner. Part II: Measurement. Traditions of Behavioral Measurement. Describing Behavior with Ratios of Count and Time. Probability as a Scientific Concept. The Problem of Limited Accessibility. Part III: Design. Traditions of Experimental Design. Pure Versus Quasi-Behavioral Research. Strategic and Tactical Limits of Comparison Studies. Part IV: Interpretation. Measurement Scales and the Description of Behavioral Variability. Logic, Reasoning, and Verbal Behavior. On the Relation Between Generalization and Generality. Within Subject Versus Between Groups Designs: Comparing Experimental Outcomes.
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