IMPORTANCE OF SOFT SKILLS IN TOURISM INDUSTRY OF MALACCA MALAYSIA

Sn. Syed Hassan · Muhd Akmal Noor Rajikon · Rosli Saadan · Mohd Fauzi Kamarudin

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Hospitality and Tourism Education Diverse Aspects of Tourism Research Social Skills and Education

Abstract

This exploratory study aims to identify the need of generic skills in the tourism industry of Melaka. The subjects consists of 70 front liners, male (N=29) and female (N= 41) who work at recreational and hotel sectors in Melaka. Subjects responded to the Social Inventory for Melaka Tourism Sector (Inventori Kemahiran Sosial Pekerja Pelancongan Melaka). The inventory has a fairly high reliability of 0.85 – 0.88, hence suggesting its pragmatic utility. Findings of the study shows that Melaka tourism front liners views the importance of generic skills as follows; ethiques and knowledge (Min= 4.3, SD: .70), personality (Min= 3.9, SD: .68), attire (Min= 3.6, SD: .37) and language (Min= 3.6, SD: .49).

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