News Media Credibility of the Internet and Television

Davood Mehrabi · Musa Abu Hassan · Muhamad Sham Shahkat Ali

45 citations0/0 files storedUniversiti Putra Malaysia Institutional Repository (Universiti Putra Malaysia)

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Media Studies and Communication Journalism and Media Studies Communication and COVID-19 Impact

Abstract

In this study, a survey design was used to determine the factors influences the perception of media credibility to decipher how respondents perceive the Internet and television in terms of credibility for news information. A survey with 270 non-academic professional staff was conducted to determine the factors that influence their perception towards media credibility. The systematic sampling method was used to select for inclusion in the sample. The results of the study revealed that television is more credible than Internet to convey news. This study also explored a positive and significant relationship between issue salience, media reliance, and media usage with perception of the Internet and television credibility.

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References

1994A First Look at Communication Theory 1990Persuasion theory and research 2001Believe it or not: Factors influencing credibility on the Web 2000Perceptions of Internet Information Credibility 2014An Integrated Approach to Communication Theory and Research 2008Issue salience, issue ownership, and issue-based vote choice 2007The role of site features, user attributes, and information verification behaviors on the perceived credibility of web-based information 2003Credibility for the 21st Century: Integrating Perspectives on Source, Message, and Media Credibility in the Contemporary Media Environment

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