Role of Consumers' Input into the Development of Innovations. Innovative Trends in the Textile and Clothing Industry and the Needs of Polish Consumers

Abstract

Until recently the textile and clothing industry has been developed based on technological and cost factors. As a result, manufacturers have generally implemented research/technology-driven and price-driven innovations rather than user/consumer-driven innovations. The aim of this article is to start a discussion about the ways to increase the role of consumers’ inputs into textile and clothing innovations, including so-called ‘sustainable innovations’. The article presents the results of research that the author carried out using a representative random sample of 981 Polish adults. The research aimed: to establish the degree of consistency between types of innovations currently prioritized by the textile and clothing industry and the present needs of Polish consumers; to create a hierarchy of innovations that RD to analyse the survey respondents in terms of their socio-demographic characteristics in order to describe consumers interested in particular types of innovations according to the accepted criteria.

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