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Neuroeconomics: in search of the neural representation of brands · Study

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ChapterNeuroeconomics: in search of the neural representation of brands

Michael Schaefer2009

Chapter2009

Neuroeconomics: in search of the neural representation of brands

Michael Schaefer

19 citations·0/0 files stored·Progress in brain research

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Consumer Behavior in Brand Consumption and Identification Decision-Making and Behavioral Economics Neural and Behavioral Psychology Studies

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References

1957A Theory of Cognitive Dissonance 2017A Theory of Cognitive Dissonance 1958The psychology of interpersonal relations.1958The Psychology of Interpersonal Relations.2020Capital: A Critique of Political Economy 2002Altruistic punishment in humans 2005Oxytocin increases trust in humans 1923History and Class Consciousness

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Year2009

Typechapter

Published2009-01-01

VenueProgress in brain research

ISSN-L0079-6123

Languageen

Citations19

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/s0079-6123(09)17817-2

openalex_workW127406086

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