Customer Integration von der Kundenorientierung zur Kundenintegration

Michael Kleinaltenkamp

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Customer Service Quality and Loyalty Service and Product Innovation Corporate Governance and Management

Abstract

Grundlagen, Erfolgsfaktoren, Konzepte und Instrumente der Customer Integration im Business-to-Business-Bereich. Eine umfassende und anwendungsorientierte Arbeitsgrundlage fur alle, die im Business-to-Business-Bereich mit der praktischen Umsetzung des Leitbildes Kundenintegration beschaftigt sind.

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2002Customer Integration im Electronic Business 1997Customer Integration in Business-to-Business-Marketing 1997Industrielle Produktion und Kundennähe — Ein Widerspruch?2000Customer Integration im Electronic Business

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