Examining Gender Effects in Technology Acceptance by Arabian Workers: A Survey Study

Hsinchun Chen · Said S. Al‐Gahtani · Paul Jen‐Hwa Hu

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Technology Adoption and User Behaviour Technology Use by Older Adults Gender and Technology in Education

Abstract

While information technology is increasingly ubiquitous globally, the pace at which the technology has disseminated varies in different regions. We study technology acceptance by working individuals in the Arabian region, which has recorded substantial growths in technology infrastructure and deployments. We focus on gender because the Arabian region has a long-standing cultural tradition and entrenched social norms that distinctly define the gender roles. We develop a factor model, premised on the theory of planned behavior and the technology acceptance model, which explains the focal technology acceptance phenomenon. We test the model and the hypotheses with the responses from 1,088 Arabian workers from 56 firms that participate in our survey voluntarily. The model accounts for a significant portion of the variances in the workers’ intentions to use computer technology. We find that gender moderates the effect of subjective norms on intention (significantly stronger for males than for female workers) and the influence of perceived usefulness on attitude (significantly stronger for male than for female workers). However, the moderating role of gender appears insignificant on other relationships we hypothesized. Our findings have several important implications for both research and practice, which we will discuss in this paper.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 1981Culture's Consequences: International Differences in Work-Related Values 1985From Intentions to Actions: A Theory of Planned Behavior 1995Understanding Information Technology Usage: A Test of Competing Models 2003A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study

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