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The Four Domains of Sports Marketing: A Conceptual Framework
4 references·16 citing·48 second hop
The Four Domains of Sports Marketing: A Conceptual Framework (2008)The Four Domains of Sports Marketing: A C…The Discovery of Grounded Theory (2017)The Discovery of Grounded The…The Discovery of Grounded Theory (2017)The Discovery of Grounded The…Sports Marketing: A Strategic Perspective (1998)Sports Marketing: A Strategic…Fundamentals of Sport Marketing (1996)Fundamentals of Sport Marketi…Sponsorship, Covid-19 and mega sport events: the case of UEFA Euro 2020 (2023)Sponsorship, Covid-19 and meg…Sustainable Management of Sports Federations: The Indirect Effects of Perceived Service on Member’s Loyalty (2021)Sustainable Management of Spo…Measuring the effectiveness of facility naming rights sponsorships (2020)Measuring the effectiveness o…Sports Marketing Plan: An Alternative Framework for Sports Club (2017)Sports Marketing Plan: An Alt…All together now? Exploring sales and marketing integration (2016)All together now? Exploring s…A service ecosystem experience-based framework for sport marketing (2016)A service ecosystem experienc…Conceptual Foundations of Sponsorship Research (2015)Conceptual Foundations of Spo…Rules of engagement: A discrete choice analysis of sponsorship decision making (2013)Rules of engagement: A discre…Measuring effects of naming-rights sponsorships on college football fans’ purchasing intentions (2013)Measuring effects of naming-r…How can Country-of-Origin image be leveraged to create global sporting goods brands? 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(1950)Leveraging Subculture and Identity to Promote Sport Events (2001)Sport Consumer Typologies: A Critical Review (2003)Branding athletes: Exploration and conceptualization of athlete brand image (2013)Economic Action and Social Structure: The Problem of Embeddedness (1985)Institutions, Institutional Change and Economic Performance (1990)Institutions, Institutional Change and Economic Performance (1991)Dream or reality? 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this work references cited by second hop

References

  • 2017The Discovery of Grounded Theory25,772 cited
  • 2017The Discovery of Grounded Theory8,346 cited
  • 1998Sports Marketing: A Strategic Perspective449 cited
  • 1996Fundamentals of Sport Marketing183 cited

Cited by

  • 2013Eat, drink and gamble: marketing messages about ‘risky’ products in an Australian major sporting series117 cited
  • 2012How athletes build their brands114 cited
  • 2009Dimensions of general market demand associated with professional team sports: Development of a scale69 cited
  • 2016A service ecosystem experience-based framework for sport marketing52 cited
  • 2009Examining the Effectiveness of Athlete Celebrity Endorser Characteristics and Product Brand Type: The Endorser Sexpertise Continuum41 cited
  • 2012A Case Study of Aston Villa Football Club30 cited
  • 2021Sustainable Management of Sports Federations: The Indirect Effects of Perceived Service on Member’s Loyalty29 cited
  • 2013Measuring effects of naming-rights sponsorships on college football fans’ purchasing intentions28 cited
  • 2017Sports Marketing Plan: An Alternative Framework for Sports Club26 cited
  • 2013Rules of engagement: A discrete choice analysis of sponsorship decision making18 cited

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2020
Measuring the effectiveness of facility naming rights sponsorships
17 cited
  • 2015Conceptual Foundations of Sponsorship Research17 cited
  • 2013How can Country-of-Origin image be leveraged to create global sporting goods brands?14 cited
  • 2011The influence of club and sponsor images and club-sponsor congruence in the Australian Football League11 cited
  • 2016All together now? Exploring sales and marketing integration9 cited
  • 2023Sponsorship, Covid-19 and mega sport events: the case of UEFA Euro 20208 cited